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Research papers

Editorial research in preparing a decision on the merger of two weeklies

A publisher sold two weekly magazines whose editorial content was different and whose readers were supposedly different both sociologically and psychologically. But economically it was no longer possible to continue publishing the two magazines...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Robert Gijs
June 15, 1974
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Citation

Gijs, R. (1974a, June 15). Editorial research in preparing a decision on the merger of two weeklies. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/editorial-research-in-preparing-a-decision-on-the-merger-of-two-weeklies


Research papers

Research into consumer motivation within the framework of marketing information systems

Motivation research in the consumer markes is too little used as a systematic means of obtaining information within the framework of marketing information systems. On the other hand it is sometimes used wrongly as ad hoc research of which more is...

Catalogue: The European Marketing Research Review 1971
Author: Robert Gijs
June 15, 1971
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Citation

Gijs, R. (1971a, June 15). Research into consumer motivation within the framework of marketing information systems. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-into-consumer-motivation-within-the-framework-of-marketing-information-systems